Google announced a short SEO guide intended for beginners in which the clear and obvious way of explaining the difference between a site that is optimized for search engines and unoptimized site. The guide is through concrete examples you can learn about the basics of optimization for search engines, as well as the main factors affecting the rating of a good map.
In short, when creating a web site do not forget to create a unique page title within the title tag, be sure to use the description tag with a short description of who says what is on that page, note the structure of the URL, Organize content on the site so that easy navigation through the site, offer quality content and services on your site, using keywords in the links, the proper use H1-6 tags, use the alt attribute of the image on the site, use the robots.txt, if necessary, do not forget the rel = "nofollow" and take advantage of free tools for webmasters.
Detailed information about all read in Google SEO guide for beginners (.pdf).
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